Lift North America was founded in 2006 by Derek Radford and Ian McNeill. Derek and Ian had extensive knowledge in the Material Handling Industry and agreed the market was in need of a well run Service, Sales and Rental based business. Both men felt that many of their competitors had lost that personal touch and hands on approach customers so desperately wanted. It was through a personalized sales approach and the fact that customers knew that they were dealing with the decision maker that LNA grew one customer at a time to what is now a customer base of 200 strong and growing.
In 2015 Craig MacAdam joined the group buying the majority of Ian’s Shares in the Business. Craig and Derek have been friends since they met in university in 1995. Upon graduation, Craig (a Chartered Financial Analyst) spent his career as an institutional portfolio manager on Bay Street for 17 years, all the while keeping close tabs on his friend’s business. When Craig and his partners sold their firm, Craig saw an opportunity to join Lift North America as a financial and strategic partner as Ian approached retirement.
Craig and Derek continue to build on the personal touch and hands on approach that has made LNA so successful in its first ten years. As they plan for the next ten years, they strive to strengthen the team and the company’s operations to make the company better each day for its customers, employees, and business partners. They work hard in developing better ways to serve their customers by understanding their needs, providing timely, and reliable service while sourcing the right equipment for their customers in the material handling business.