How We Got Started

Lift North America was founded in 2006 by Derek Radford and Ian McNeill. Derek and Ian had extensive knowledge in the Material Handling Industry and agreed the market was in need of a well run Service, Sales and Rental based business. Both men felt that many of their competitors had lost that personal touch and hands on approach customers so desperately wanted. It was through a personalized sales approach and the fact that customers knew that they were dealing with the decision maker that LNA grew one customer at a time to what is now a customer base of 200 strong and growing.

In 2015, Craig MacAdam joined the group buying the majority of Ian’s Shares in the Business. Craig and Derek have been friends since they met in university in 1995. Upon graduation, Craig (a Chartered Financial Analyst) spent his career as an institutional portfolio manager on Bay Street for 17 years, all the while keeping close tabs on his friend’s business. When Craig and his partners sold their firm, Craig saw an opportunity to join Lift North America as a financial and strategic partner as Ian approached retirement.

What’s Next

Craig and Derek continue to build on the personal touch and hands on approach that has made LNA so successful in its first ten years. As they plan for the next ten years, they strive to strengthen the team and the company’s operations to make the company better each day for its customers, employees, and business partners. They work hard in developing better ways to serve their customers by understanding their needs, providing timely, and reliable service while sourcing the right equipment for their customers in the material handling business.


A Message from the President of Lift North America

I would like to start off by thanking all LNA employees for their contribution, dedication and hard work. It’s only through teamwork and mutual respect that any organization can thrive. As the person who does all the hiring, team building has always been my number one priority. The work place has to be an enjoyable place to be for all of us.

To all our valued customers I say thank you. Know that I appreciate your business. You do more for us than simply hire our services. You provide incomes for all our staff and livelihoods for their families. Business is personal. When you hire LNA you do so with the confidence that we will help make you better at what you do. We will help you succeed in your job. This is the personal touch we hope to stamp on every transaction we do. Customer Service is not easy. It takes focus, effort and knowing what our customers want. Our aim is to deliver.

I am committed to always be improving. The service business has it problems. We work on equipment and things don’t always come apart or go back together the way they should. The only guarantee any service provider can give you is that there will be problems. It’s how those problems are solved that separates us from the others. Our group has all bought in on problem solving. We want to be a company that is easy to deal with.

To our future customers, we understand there are many options available to you. Know that we want your business. Every single thing we service or sell, whether it be a forklift, sweeper scrubber, or scissor lift we will support 100%. Let us help you move your material.

Derek Radford



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